The Auricle

a publication by earbrowse

Bundled versus unbundled pricing. 

The hearing industry is unique. Unlike optometry and dentistry, hearing providers often focus and rely on the sale of hearing aids to drive their businesses. Instead of promoting diagnostic ability and technological expertise, providers often sell a device and include on-going service with the purchase (Bundled Pricing). The result is a product-focused consumer that fails to recognize the value of the provided service.  

 

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Introducing earbrowse.

Hearing loss is unusual. When hearing declines, instead of wearing a hearing aid, individuals with hearing loss simply turn up the television, ask people to repeat themselves and in some instances avoid social settings entirely. It’s a condition where the affected individual is often the last to recognize the symptoms. 

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Hearing aid cost.

The hearing industry is product driven. You might have heard the term bundled or unbundled. Bundled pricing occurs in approximately 90% of practices in the United States. In a bundled hearing aid pricing model, the provider sells a hearing aid with service included in the price. Unbundled pricing differentiates product from service. Although bundled pricing is prevalent, each model has its benefits and consequently affects the underlying cost.  

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